Pond and Garden Lifestyles Magazine (formerly Pondkeeper) has been purchased by Tom Graham of TC Publishing, Inc. and is now Pond Trade Magazine. This means we will be soon seeing some new faces added to our great writers.
The mission of Pond Trade magazine is broad and ambitious. We intend to be the uniting force in the Watergarden and Koi industries, which we are calling the Garden Pond Industry.
With the pressure on the pocket books of the American Consumers today, we need each other now more than ever. We all know information is power. Our job is to get you the information you need to grow and prosper now and into the future. As we are still a relatively young industry, we have not become staid and regimented like some older business sectors. As such, most companies have really had to go it alone, with very few industry wide standards to rely on.
This is exciting because it means we control our own destiny, but as we each develop our own solutions to problems, we often find ourselves at odds with others who have found different solutions, and developed different philosophies about the pond trade. What is undeniable is that we have many good people working hard to improve how we do what we do. Now is the time for us to put aside the minor differences that have caused some polarization, and recognize we are not competing with each other as much as competing with the gas station and vacation time shares. We are competing for the expendable income that our customers have less and less of.
The mission of Pond Trade is to be the distributor of knowledge and the catalyst of change. Our goal is to help this industry find new ways to share knowledge and experience, so every business can reach their own potential in the quest for excellence. I believe we all win if we work together.
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