Denne Goldstein’s career in the turf grass industry began many years ago in New Jersey. In 1966 he moved his family to Southern California and started a lawn care company. He holds a C-27 Landscape Contractors License (inactive) and was one of the original group in Southern California to take and pass the Pest Control Advisor’s exam. .
In 1977, Denne began a publication for the turf grass and irrigation industry. He has been involved with various trade organizations. He believed in promoting these trade groups in his publication. By the time he sold his company in 1990, Gold Trade Publications, Inc. was publishing 5 titles and producing a trade show for the green industry.
Denne retired in 1991, however, three years later, a restless Denne joined his son, Ira, and developed the first web site for the irrigation and green industry in 1995. The web site, Irrigation & Green Industry Network (IGIN) contains over 9000 pages of databases and information. IGIN boasts many unique viewers per month on its site.
Ten years ago, Denne and his family started Irrigation & Green Industry magazine. “The lure was too great for me.” Denne remarked. “I love this industry and truly enjoy the people in it. I guess I’m not one of those people who were meant to sit still.” Irrigation & Green Industry magazine is a national trade publication for landscape contractors, with the focal point being the business end of the business. The magazine is written exclusively for owners, presidents and top managers of landscape companies.
Denne eyed the waterscape business about four years ago and began writing articles in Irrigation & Green Industry magazine. Two years ago, he felt this market was about to crack open. Now, every other month a WaterScapes section, ‘a magazine within a magazine’ is featured in Irrigation & Green Industry magazine that is devoted exclusively to water features, pond building and tips.
Denne is back in his environment, doing what he loves to do best….helping the green industry communicate.
